Overkill defined: Using a ScrollPane component in a Flash ad!

Lazy Flash ad

I was reading an article on the Guardian's web site when I came across one of the funniest Flash ads I've seen. Unfortunately, I was laughing at it instead of with it :)

The ad, for British Airways, (screenshot above) scrolls down from the picture to a message but, get this, there's a scroll bar next to it. They used a scroll pane component in a Flash ad! Wow! Talk about overkill (or lazy... or both?!) Refresh the linked article a few times and you might just catch the actual ad.

Regardless, I guess it made me blog it so maybe it's not a bad ad after all! :)

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